An interesting freelance brief...Ravn was a tech company that works primarily with the Department of Defense. They wanted three new logo designs, and they wanted the logos to have an "ominous" yet "modern" feel.

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So for the palette, I chose a grey metal color and black to accentuate the "militaristic, ominous" feel.  And the I chose typefaces that were san serif and "announced" themselves.

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For the first logo, I "cut out" the image of a bird landing across a very blocky RAVN (I stretched the name to make it taller), so that
the viewer can easily see both the name of the company and the
bird landing.

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For the second, I used a cut-out silhouette of a raven against a black moon; I made the typeface, thinner and starker to give it more of an emaciated, bare bones feeling; it's simplicity and stripped-down aesthetic.

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​The last logo was RAVN with the A and V interlocked creating solidity. Again it was a capped, no-nonsense san serif in a metallic gray positioned like it "stamped" on a black background. Very muscular, militaristic look.

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​The three were presented to the client and they liked the first one very much!

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