In Sicilian folklore, the "Donas de Fuera" (or Women from Outside), were witches who, instead of doing normal witchy things, would instead give gifts of food to townsfolk who travelled in the forest. In the assignment, a gelato company wanted to brand and market a new Sicilian ice cream to America. To sell this, we created an upscale, tasteful branding that was still playful. Inspired by Gothic imagery of witches (including a copper witch on top of a weathervane), we created the ragged "army of witches" branding and coupled it with a bright palette based on flavor. Elegant typefaces completed the branding and the result was a fun, but posh-looking gelato.