botanica

In the assignment, botanica was a high-end bonsai establishment that wanted a "personal" feel for their branding. I immediately decided to make a custom typeface—and that grew to a custom illustration—for the logo. Both were hand-drawn with a fountain pen to get the authentic, unique feel botanical wanted. Using a simple earth tone for the background color finalized the logo and gave botanica the handcrafted feel they wanted for their business.